Lay’s, a household name in the potato chips category, is once again delighting snack lovers with its latest limited-edition range, ‘Flavours of the World.’ This new lineup, featuring Mediterranean Pizza, Mexican Salsa, and Korean Chilli, invites consumers on a global culinary journey—all without leaving the comfort of their homes.
A Growing Appetite for Global Flavours
Indian consumers are embracing global flavours like never before. Over the past five years, industry insights indicate a sharp increase in the popularity of Korean-inspired flavours, with a significant rise in sales of products incorporating these tastes. Lay’s, known for its innovative approach to snacking, recognizes this shift and aims to deliver internationally-inspired taste experiences in an accessible and familiar format.
A Celebration of Flavour Innovation
To mark the launch of ‘Flavours of the World,’ Lay’s hosted an exclusive on-ground tasting experience where fans, influencers, and snack lovers had the opportunity to sample the new flavours. The event was designed to immerse guests in the essence of global cuisine, featuring interactive tasting stations and decor inspired by the cultural origins of each flavour.
For digital audiences, brand ambassadors Ranbir Kapoor and Mahendra Singh Dhoni are amplifying the excitement with a fun ‘Battle of Flavours.’ In this playful showdown, the duo champions their favourite flavours, igniting fan engagement and lively debates on social media.
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A Word from the Experts
Saumya Rathor, Marketing Director at Lay’s, PepsiCo India, shared her excitement about the launch: “Flavour is our language, and innovation is our craft. At Lay’s, we don’t just create chips; we curate experiences that transport our consumers across borders. With ‘Flavours of the World,’ we bring globally-inspired tastes home, ensuring that every pack is more than just a snack—it’s a journey of exciting, authentic flavours.”
Tanu Sinha, Head of Design at PepsiCo India & South Asia, highlighted the creative vision behind the packaging: “With ‘Flavours of the World,’ we have designed packaging that is visually striking and transports consumers to the heart of each cuisine. From vibrant colour palettes to intricate cultural motifs, every element reflects the essence of Korea, Mexico, and the Mediterranean.”
Elevating the Snacking Experience
Lay’s continues to push the boundaries of snacking innovation, ensuring that every bite is an adventure. With the ‘Flavours of the World’ range, consumers can explore diverse international tastes without ever leaving home. Whether it’s the spicy kick of Korean Chilli, the zesty tang of Mexican Salsa, or the comforting savour of Mediterranean Pizza, there’s a flavour to suit every palate.
For snack enthusiasts eager to embark on a flavourful journey, Lay’s ‘Flavours of the World’ is now available across India for a limited time. Don’t miss the chance to savour these globally-inspired delights!
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