AWL Agri Business (formerly known as Adani Wilmar) has announced the launch of Fortune Cake Premix, further strengthening its presence in the B2B and HoReCa (Hotels, Restaurants, and Catering) segments. The new offering under the trusted Fortune brand will be available in three delectable variants: Classic Vanilla, Premium Vanilla, and Premium Chocolate. Designed to provide a versatile base for baking, the premix aims to offer consistency, efficiency, and quality for professional bakers and culinary experts.
A Strategic Expansion in the Baking Industry
Mukesh Mishra, Senior Vice President – Sales & Marketing at AWL Agri Business, emphasized the company’s dedication to meeting the evolving needs of the food service industry.
“For years, AWL Agri Business has been a trusted supplier to the B2B and HoReCa segments, delivering quality ingredients that professionals rely on. The Fortune Cake Premix is a natural extension of this commitment. We’ve listened to our partners and developed a product that enhances consistency and efficiency in the baking process while upholding the quality associated with the Fortune brand,” he said.
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Unlocking Growth in the Premix Segment
With this launch, AWL Agri Business is looking to tap into the under-penetrated premix market, which presents significant opportunities for growth and innovation. By catering to a diverse range of culinary professionals, the company aims to broaden its consumer base and strengthen its position in the Food FMCG category.
“We believe that the premix segment holds immense potential for expansion and disruption. With Fortune Cake Premix, we are confident in offering a superior solution that meets the demands of professional bakers and food service operators,” Mishra added.
This latest addition to the Fortune product portfolio reinforces AWL Agri Business’s commitment to delivering high-quality, innovative solutions to the food industry, further solidifying its leadership in the market.
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