The Union Budget 2025 has brought a fresh wave of encouragement for farmers and consumers alike with its Comprehensive Programme for Vegetables & Fruits. This initiative aligns with the growing awareness of nutritional needs among citizens and the increasing consumption of fruits, vegetables, and Shree-Anna (nutri-cereals). As incomes rise, people are focusing more on a healthy diet, making this programme both timely and necessary.
A Vision for a Healthier and Stronger India
With changing dietary patterns, India is witnessing a surge in demand for fresh and processed agricultural produce. The government’s plan focuses on ensuring increased production, efficient supply chains, enhanced processing capabilities, and fair prices for farmers. This holistic approach aims to strengthen the entire value chain—from farm to fork.
Key Highlights of the Programme
- Encouraging Production
- Support for farmers to increase fruit and vegetable cultivation.
- Promotion of climate-resilient and high-yielding varieties.
- Assistance for organic and sustainable farming practices.
- Efficient Supply Chain Management
- Strengthening cold storage and transportation facilities.
- Reducing post-harvest losses with better logistics.
- Encouraging direct market linkages between farmers and consumers.
- Boosting Food Processing
- Investments in food processing units for value addition.
- Encouragement for startups and MSMEs in agri-processing.
- Support for export-oriented production to boost global competitiveness.
- Ensuring Remunerative Prices for Farmers
- Strengthening the role of Farmer Producer Organizations (FPOs) and cooperatives.
- Institutional mechanisms to safeguard farmers from price fluctuations.
- Increased access to financial support and government schemes.
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