Coca-Cola India and its Foundation, Anandana, in collaboration with the Madhya Pradesh Tourism Board, have signed a Memorandum of Understanding (MoU) to launch Project Clean Destination in Bandhavgarh. This initiative aims to promote sustainable solid waste management over the next three years.
The MoU aligns with the Government of India’s Responsible Tourism Mission and Swachh Bharat Mission and was formalized in the presence of Dharmendra Bhav Singh Lodhi, Minister of State (Independent Charge) for Culture, Tourism, Religious Trust, and Endowments.
Expanding Waste Management Efforts
Building on the success of Coca-Cola India’s waste management initiatives in Panna National Park, where efforts spanned 30 surrounding villages, the expansion of Project Clean Destination in Bandhavgarh National Park represents another milestone in sustainable tourism. In partnership with Saahas, Coca-Cola India is working with local communities to set up Material Recovery Facilities (MRFs) and village-level storage centers for efficient waste management.
This initiative also provides livelihood opportunities by training Swachh Mitras (Waste Workers) for waste collection. As part of Coca-Cola India’s flagship campaign, Maidaan Saaf, this project encourages source segregation, raises awareness about responsible waste disposal, and fosters community participation for a long-term impact.
Government and Industry Perspectives
Speaking about the initiative, Dharmendra Bhav Singh Lodhi said, “The Madhya Pradesh Tourism Board is proud to expand our collaboration with Anandana – The Coca-Cola India Foundation through Project Clean Destination. This initiative reflects our shared commitment to preserving the ecological heritage of iconic sites like Panna and Bandhavgarh National Parks. By addressing waste management challenges and fostering community participation, we aim to set new benchmarks for sustainable tourism in Madhya Pradesh.”
Rajiv Gupta, Director of Anandana – The Coca-Cola India Foundation, highlighted the long-term vision of the initiative, stating, “Project Clean Destination continues the vision we set out three years ago with the Madhya Pradesh Tourism Board, beginning with Panna National Park. It reflects our commitment to responsible waste management and eco-friendly practices. By establishing efficient waste collection and recycling systems in villages near major tourist sites, we aim to protect these biodiversity hotspots while empowering local communities to embrace sustainable practices.”
A Cleaner and Greener Future
By tackling waste at its source and fostering long-term community ownership, Project Clean Destination contributes to a cleaner, greener future for India’s tourism sector. With strong public-private partnerships, this initiative is expected to set a new benchmark for sustainable waste management and environmental preservation in Madhya Pradesh and beyond.
📢 Be Aware, We never charge any consultancy fee for jobs.
📲 Foodtech Network WhatsApp Jobs Group
Click to join WhatsApp group
👥Free Membership (For Jobs, Internship and Training)
Membership registration
⚙️ Food Entrepreneurs & Startups (For business owners)
Our services (Free and Paid)
📱 Food safety training and certification.
Download our App, Foodtech Network
You Might Also Like
