In an innovative collaboration set to redefine indulgence, Diageo India, a prominent name in the alco-beverage industry, has joined hands with SMOOR, India’s leading luxury chocolate brand, to unveil ‘The Dessert Collection by Baileys x SMOOR’. This premium collection of non-alcoholic flavored chocolates and desserts is designed to elevate moments of joy, laughter, and indulgence for Indian consumers.
A Gourmet Treat Like No Other:
The Dessert Collection offers an exquisite assortment of ten meticulously crafted confections, including:
- Non-alcoholic chocolate shots
- Decadent chocolate bars
- Signature desserts
- A showstopping signature cake
These creations draw inspiration from popular dessert flavors such as Classic Cream, Creamy Berries, and Sea Salt Caramel. Each treat is a testament to SMOOR’s mastery of couverture chocolates, combined with Baileys’ signature creamy essence.
Crafting Elevated Experiences:
Bhanu Gupta, Vice President & Business Head (Luxury & Super Premium) at Diageo India, shared his excitement about the partnership:
“Aligned with Diageo India’s vision of crafting elevated experiences, this one-of-a-kind collaboration seamlessly blends bespoke gifting with moments of playful decadence. The Dessert Collection by Baileys x SMOOR is our invitation to savor indulgence.”
Bringing Together the Best of Two Worlds:
Kanchan Achpal, Chief Marketing Officer of SMOOR, echoed similar sentiments:
“With Baileys’ classic creamy flavors and the excellence of SMOOR’s true couverture, we are overjoyed to present a non-alcoholic flavored collection with the best of both worlds.”
This collaboration aims to stimulate the senses and bring a premium palette experience to Indian consumers, especially during the festive season.
Available Nationwide:
The Dessert Collection will be available starting January 2025 across SMOOR’s Chocolate Lounges, Signature Chocolate Studios, boutiques, and retail outlets in major cities, including Bangalore, Chennai, Mumbai, Pune, Delhi, and Gurgaon. Consumers can also explore the collection online through SMOOR’s official website.
Redefining Non-Alcoholic Chocolates in India:
The partnership between Diageo India and SMOOR marks a significant step in the non-alcoholic chocolate segment. With its luxurious presentation and impeccable taste, ‘The Dessert Collection by Baileys x SMOOR’ is poised to set a new benchmark for premium desserts in India.
This collaboration promises to deliver unforgettable flavors and elevate celebrations, making it the perfect gift or indulgence for any occasion.
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