The Betel Leaf Co makes their way into the Delhi NCR market, changing and redefining how you eat “paan,” tapping into all ages and dietary groups, looking to bring in the legacy of a historic tradition of eating a paan post meals on an omnichannel retail format. The first FSSAI certified Online D2C paan company in India, they ensure the products are 100% tobacco free, suitable for all ages and delivered right to your doorstep.
After extensive market research the founders came to see though paan was loved by many it did not enjoy its share of respect, there was a lack of standard quality, sold in unsanitary environments without the proper packaging and not easily available.With the world in the throes of a hard hitting pandemic, Betel Leaf was created for easy accessibility to this favourite Indian post meal delicacy, looking to revolutionise it into the concept of a dessert.
Acquiring substantial funding at its inception. The Betel Leaf Co is creating a niche product in the industry which may as well lead to it being one of the few unicorn start-ups. Available in Bangalore, Mumbai, Chennai, Pune, Hyderabad, Mysore, Vizag, Ahmedabad and now in Delhi and Gurgaon, they look to introduce their products pan-India with the aim to be forerunners for the revolutionised paan scenario.
Prem Raheja, co-founder of The Betel Leaf. Co., during the launch at Gurgaon, said, “We are very excited to open in North India, after the overwhelming response we received from South, our first outlet being in Bengaluru. Our idea is reviving India’s age-old tradition which lost its respect due to Westernisation to be brought back into everyone’s table to fulfil their post meal craving making paan, the healthy Indian dessert.
We hope to show our consumers how versatile a paan can be by bringing on table a variety and redefining traditional Indian dessert paan into a new avatar. We prepare our present paans differently, with our specific recipes and high standards of quality ensuring there is no compromise in taste each time.”
Maintaining the authentic taste of paan, Betel Leaf has combined technology and tradition with tried and tested recipes to ensure it tastes the same each time. With a vast array of products to choose from, Betel Leaf is looking to make paan a fun way to end your meal, be it for kids, the health conscious or a cure for hangovers they have something for everyone, flavoured paans in 45 flavours makes you spoiled for choice.
