Kwality Wall’s, one of India’s most trusted names in ice cream, has unveiled a new in-home dessert brand called Golden Spoon—a delightful range crafted to bring families closer through the joy of sharing delicious moments.
As the ice cream and frozen dessert segment continues to grow rapidly in India, Golden Spoon enters the market with the mission of making indulgence more accessible. With increasing home refrigeration and improved cold chain infrastructure, the potential for growth in the frozen dessert category is massive. Golden Spoon aims to tap into this opportunity by offering innovative, affordable, and family-friendly treats.
A Delicious Lineup with Something for Everyone
Golden Spoon’s launch introduces four exciting dessert options:
- Classic Vanilla – A timeless favorite that never goes out of style.
- Mithai Magic – A modern spin on traditional Indian sweets featuring the festive crunch of boondi.
- 2-in-1 Chocolate Vanilla – A dual delight combining smooth chocolate and creamy vanilla in one scoop.
- 2-in-1 Mango Vanilla – Bringing together the tropical flavor of mango with the richness of vanilla.
These desserts are designed to offer a parlor-like experience at home, perfect for everyday celebrations and summer cravings.
Kajol Stars in a Heartwarming TVC
To bring the brand’s message to life, Kwality Wall’s launched a TV commercial featuring Bollywood star Kajol. The ad captures a joyful family moment that turns magically silent as soon as Golden Spoon is served—symbolizing the power of taste to bring peace and togetherness. Kajol, known for her expressive acting, brings warmth and charm to the campaign, reflecting the brand’s ethos of joy and indulgence.
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“The launch of Golden Spoon is an exciting step by the company to introduce unique flavors. I personally love the Mithai Magic and the 2-in-1 packs. Shooting this campaign has been a delightful experience,” shared Kajol.
Spreading Joy, One Scoop at a Time
Speaking about the launch, Toloy Tanridagli, Head of the Ice Cream Business at HUL, said,
“Golden Spoon aims to nurture togetherness among Indian families. By making frozen desserts more accessible, we are expanding our presence and spreading happiness across the country.”
The campaign was conceptualized by DDB Mudra, with Rahul Mathew, Chief Creative Officer, noting the emotional depth and visual richness that Golden Spoon represents:
“We aimed to craft a narrative that highlights both the taste and the joy of indulging. With Kajol’s magic, we’ve created a film that will leave people smiling.”
A Summer to Remember
Golden Spoon will be supported by an extensive above-the-line campaign that spans television, social media, influencer marketing, and seasonal content. As summer heats up, Kwality Wall’s aims to keep Golden Spoon at the center of conversations around desserts and family time.
Whether you’re craving a classic vanilla scoop or a bold twist on mithai, Golden Spoon promises to turn everyday moments into cherished memories—one scoop at a time.
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