Mother dairy launch Pro Milk, a new milk product with extra protein to help fight India’s growing protein deficiency. This product aims to give people an easy and affordable way to get more protein in their daily diet.
Why Pro Milk Matters
Around 70% of Indians lack enough protein in their diet, no matter their income level. This is mostly because many follow a vegetarian diet, which has few complete protein sources apart from dairy. There is also a common myth that protein is only for gym-goers, making people unaware of its importance for everyone.
What Makes Pro Milk Special
Pro Milk offers an easy solution by providing 20 grams of protein in two servings. Unlike most high-protein products that are expensive and less tasty, Pro Milk is affordable and designed for everyday use. It will be sold in a pasteurized pouch format at a price similar to regular milk, making it accessible to all households.
Made from Cow Milk
Pro Milk is made from pure cow milk, offering a natural and complete source of protein. It has a familiar taste and is meant to become part of your daily routine, helping you meet your protein needs without changing your diet.
The Team Behind Pro Milk
This product is the result of hard work from our R&D, CQA, and cross-functional teams. We thank the following team members for making it possible:
- Mayank Kumar, Praveen K, and Rakshanda from Product Development
- Himanshi Mahajan, Ajay Kumar, and Sailesh Juyal from Packaging Development
- Kumar Kalpam Chauhan and Mani Misra from SRA
- Shailendra Kumar and Manoj Singh Chauhan from CQA
Their dedication, along with support from our Marketing and cross-functional teams, helped bring Pro Milk to the market.
A Step Towards Better Health
With Pro Milk, we hope to make protein consumption easy, tasty, and affordable for everyone. By including it in your daily diet, you can help fight protein deficiency and improve overall health.
Look out for Pro Milk in stores soon and make it a part of your everyday nutrition!
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