Nestlé is accelerating its presence in the rapidly growing ready-to-drink (RTD) coffee market with a major expansion of its NESCAFÉ Ready-to-Drink (RTD) range in India, the Middle East and North Africa (MENA) region, and Brazil. The expansion comes as global demand for convenient, on-the-go coffee beverages continues to rise, especially among Gen Z and Millennial consumers.
The RTD coffee segment is witnessing double-digit growth globally, driven by young consumers who are seeking quick, flavorful caffeine fixes without compromising on taste. Recognizing this shift, Nestlé is introducing a wider variety of NESCAFÉ RTD offerings across new markets, aiming to tap into largely untapped coffee-drinking cultures.
The NESCAFÉ RTD range includes popular variants such as Latte, Cappuccino, and Mocha, along with indulgent flavors like Chocolate and Caramel. These chilled beverages are crafted to appeal to young, on-the-move consumers who want café-style experiences in a bottle.
“With NESCAFÉ Ready-to-Drink, we want to bring new consumers to the coffee category and create completely new coffee-drinking occasions,” said Michael Briner, Zone AOA and Global Category Lead for RTD at Nestlé’s Coffee Brands Strategic Business Unit. “With markets like India and those in MENA having largely been untapped up until now, we are confident we can grow the cold coffee category in these geographies.”
In India, where about 25% of the population is comprised of young consumers, NESCAFÉ cold coffees are now available in several variants:
- Iced Latte and Iced Frappe at ₹50 for 170 ml
- Classic, Choco, and Caramel Lattes at ₹75 for 200 ml
This move follows NESCAFÉ’s successful launches in Asia and parts of Europe, with Smoovlatte Original becoming the best-selling RTD coffee in China.
With a strategy focused on convenience, innovation, and taste, Nestlé is positioning NESCAFÉ RTD beverages as a new coffee lifestyle for the next generation of drinkers—whether enjoyed at home, on the go, or socially with friends.
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