About the company: Four Decades Of Creating Tasty Memories! Journeying through this relishing path for more than 40 years now, Swastiks Masala is a centre for the authentic flavours of India. Today, we are South India’s favourite for our spicy masalas and delicious products!
It all started in 1973 when Swastiks Foods was started by the great A.C. Venkatachalapathy. He built this impressive legacy with an ambitious vision to be one of the leading food processing industries, with products prepared from good manufacturing practices and offered at competitive prices.
Swastiks Masala is a synonym of high quality. And that’s what our products behold. Our lip-smacking products are prepared with natural ingredients procured from farmers and the utmost care so that our customers enjoy the best quality. Our supreme quality has gained us our loyal customers, who we have always valued for and provided the best to them.
Our legacy has continued over generations and Swastiks has carved a niche of authentic taste in the food industry. We have retained the trust and faith of our customers and traders for the past four decades.
Our reputation for quality and service has taken us to the whole of South India and to many new markets. Over time, we have expanded our product range for a diverse and appetizing experience. And we have grown many folds, with more than 400 employees working efficiently towards meeting the market demand met by a strong network of 250 dealers spread across South India.
This was an achievement of our hard work and your undeniable support of the past 40 years!! The team at Swastiks Foods has perfected the art of our products over time, retaining our traditional flavours but adhering to the changing times as well. Our systematic processes and ease of operations, with new technology and state-of-art methods, have enabled us to engineer a hygienic and efficient way to bring your savouring heart craving masalas to you!!
About the job
Key Challenges:. Market Research and Consumer Insights
- Understanding Consumer Needs: Conduct surveys, focus groups, and market analysis to gather insights into consumer preferences and behavior.
- Trend Analysis: Monitor market trends, competitor products, and emerging technologies.
Idea Generation and Screening
- Brainstorming Sessions: Encourage cross-functional teams to generate innovative ideas.
- Screening: Evaluate ideas based on feasibility, market potential, and alignment with company strategy.
Concept Development and Testing
- Concept Creation: Develop detailed product concepts, including formulations, packaging, and branding.
- Consumer Testing: Use sensory testing, product trials, and feedback sessions to refine concepts.
Prototype Development
- Formulation: Create product prototypes and refine formulations based on testing feedback.
- Packaging: Design and test packaging for functionality, appeal, and sustainability.
Product Testing and Validation
- Stability Testing: Ensure the product maintains its quality and performance over its shelf life.
- Safety and Regulatory Compliance: Conduct tests to meet safety standards and regulatory requirements in target markets.
Pilot Production and Market Testing
- Pilot Runs: Produce small batches of the product to test manufacturing processes and gather initial feedback.
- Market Testing: Launch the product in select markets to evaluate consumer response and gather data for final adjustments.
Full-Scale Production and Launch
- Scale-Up: Transition from pilot production to full-scale manufacturing, ensuring consistency in quality.
- Launch Strategy: Develop and execute a comprehensive launch plan, including marketing, distribution, and sales support.
Skills Required:
- Strong analytical and research skills.
- Creativity and innovation in developing products.
- Excellent communication and interpersonal skills.
- Ability to manage budgets and work within financial constraints.
- Strategic thinking and problem-solving abilities.
- Leadership and team management skills.
- Ability to adapt to changing market conditions and consumer trends.
Education & Experience:
M Tech/ MSC Food Technology and 5-8 Years of FMCG working experience
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