Britannia Industries said that its leading health brand NutriChoice has surpassed Rs 1000 crore in revenues. It has registered revenue growth of 20% over the last 2 years, growing faster than the biscuit category. It dominates the health cookie segment with over 70% share of the category. Most recently, the brand introduced a range of specialised products infused with the power of 5 seeds & 5 herbs.
The all-new seed cookies are crafted to give you the power of 5 essential seeds. Made with the goodness of 100% Atta, it is a great tasting combination of 5 Seeds: Chia, Flax, Watermelon, Pumpkin & Sunflower brought together as a gourmet cookie.
The herbs cookies are crafted to give you the power of 5 Herbs and 9 essential Vitamins & Minerals, which help support your immunity. Made with 100% Atta, it has a combination of 5 Herbs:Ashwagandha, Turmeric, Tulsi, Giloy & Amla also as a gourmet cookie.
Varun Berry, managing director, Britannia Industries, said, “Launched in the early 2000s, Britannia NutriChoice was crafted to cater to the growing segment of consumers’ who are conscious about healthy living and healthy eating. The brand provides a compelling proposition to consumers by enabling them to make small yet smart, healthier food choices. The brand will continue to expand the category with new product innovations, accessible price points and greater availability both online and offline.”
Amit Doshi, chief marketing officer, Britannia Industries Limited, said, “We continue to make our products healthier without compromising on taste and we believe there is a NutriChoice for every Indian consumer. Multiple studies have shown that consumers are now looking for a variety of snacking alternatives to balance their indulgence and to meet their functional health needs.
We offer a wide range of super foods and ingredients like millets, oats, super seeds, super fruits, super herbs, vitamin and minerals through our flagship brand ‘NutriChoice’. Our recent launches like NutriChoice Herbs & NutriChoice Seeds are suitable snacking solutions for the consistently growing wellness focused consumer segment.”
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